3 Key Elements of Successful Direct Marketing!
Direct mail is an advertising medium in which messages are sent to target customers through the mail. There are three key elements of successful direct mail: making an offer, selecting the target audience among customer lists and databases, and creating the direct mail package. According to a study by in 2007 by the Direct Marketing Association; direct mail is the most powerful advertising medium available returning an average of $12 dollars in revenue for every dollar invested*. The Direct Marketing Association also confirmed that direct mail is more effective in driving website traffic than e-mailing marketing. So consider that fact the next time you are trying to increase traffic to your website.
Make Offer: Make an offer that will ultimately motivate the reader to take action. Knowing your recipients history or demographic characteristics are a key factor in coming up with this offer. Let AMS help you decide the directions of this important element.
Find Your Target with Mailing Services: At AMS we have the knowledge and experience necessary to find what type of direct mail is most effective for your consumer market. Through our research team we are able to find out who your consumer is, where your consumer lives, and most importantly the best way to communicate to your consumer. Create mailings lists from your customer base, clean up an existing mailing list, or secure a highly targeted mailing list based on any number of criteria. Take mailings, while saving you time. AMS will make sure that your direct mail piece gets into the hands of your targeted prospect.
Creating the Package: Whether it's through postcards, catalogs, booklets, service mailers, non-traditional mailers, 3-dimensional promotional packages, or letters, our direct mail campaigns get direct responses from your customers.
*Direct Marketing Association's 2007 "Power of Direct Marketing" report